I agree with your general point.I wouldn't be quite as critical as you but I do agree with the gist. I mean in a lot of ways Allan is a bargain. He cost the same as Schneiderlin, Gomes, Doucoure, Klaassen and is a cut above all of them, but we know he is at the back end of his career.
I do think Nkonkou & Brainthwaite are bargains too, but I don't think it has much to do with negotiation on those fronts, he just got great intelligence on both and in general the price is the price.
The issue with Brands is about a lot of the other stuff we are doing. It's taken 2.5 years to overhaul the scouting system, and the overhaul of the acacemy at present has heavily involved further consolidating people in existing power structures. I suppose people were hoping for a bit more. I'd have thought you;d have done both of those things very early on into the role.
I think people want to see what he's doing. I do get the "if he's good he's Carlos and if he's bad he's Brands" argument, which is really a flow on from Walsh/Koeman/Allardyce/Silva etc and I do agree it's problematic. However if Ancelotti is identifyijng people through his contacts it's fine, but I'd like to see more buys like Brainthwaite/Nknonkou moving forward. If he were to do that, people would soon start to see what he was doing in terms of adding value.
I said yesterday, it's way too early to be saying Nkounkou and Branthwaite are bargains. I'm pleased we're signing players like that, and i like what i've seen so far, but until they actually do something then they can't be classed as bargains. We've seen lots of young players - either from the academy or bought in - come in and look promising only to fall away, so it's massively premature to be saying lads who can't currently get in the matchday squad can already go down as a bargain buy. The same applies to Allan in a slightly different way. He's clearly a good player, and he's made a good - not great - start to his Everton career. He's only a bargain if he plays a part in the team significantly improving though. We're not going to make money on him so the only way he can be great value is by being a key part of a team that becomes (relatively) successful. If that happens then he's a bargain, if he's just a 'good' player for 3 years while we finish 8th and 9th and then leaves on a free then you'd have to think actually it's £22m that could probably have been better spent elsewhere.