2020/21 Marcel Brands

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This model for Everton just isn’t working. Under Moyes we consistently punched above our weight. Meaning we were finishing above teams by spending less in the transfer market. That is the sign of a good transfer policy. Right now, we are finishing below teams we spend considerably more than. The opposite applies.

In a sense, one of the worst things that can happen to you as one of many suitors in negotiations is the perception that you have funds to spend.

Yes, people will give you the time of day that otherwise would not, but they will use the collective belief that you have funds to try to bid you up, to use you to bid up other suitors (thus establishing a better value for themselves), and as an excuse to refuse to sell at a less-than-premium price for in-demand commodities.

Even Levy overpaid for a bunch of rubbish players the summer he sold Bale. Injecting cash generally doesn't work, unless you inject gobs and gobs. Patient, long-term scouting projects do work. Patience is not always something this ownership is good at.
 
To be honest the main thing I'm disappointed by is I really thought he'd bring in more low-risk, high-potential 17-22 year olds either cheap or on loan. The kind of signings that while most might not step up to the squad, their low wages and short contracts means they aren't much of a burden, and you sometimes strike gold.
The only ones who really fit that during his time here is Nkounkou and Branthwaite, both within the last 11 months.
His first two summers seemed like we were constantly being linked with young South American talent and that was what Brands was known for in Netherlands, but none of those got over the line and since then its gone completely dark on that front.
 
To be honest the main thing I'm disappointed by is I really thought he'd bring in more low-risk, high-potential 17-22 year olds either cheap or on loan. The kind of signings that while most might not step up to the squad, their low wages and short contracts means they aren't much of a burden, and you sometimes strike gold.
The only ones who really fit that during his time here is Nkounkou and Branthwaite, both within the last 11 months.
His first two summers seemed like we were constantly being linked with young South American talent and that was what Brands was known for in Netherlands, but none of those got over the line and since then its gone completely dark on that front.

Have to remember that 1. We had an academy transfer ban, and 2. It’s extremely hard to sign South American players when your name is Everton football club.
 
The more I think about it, the weirder it is that Brands get a free pass for things being screwed up when he came.

It’s literally his job to sort those things out. It’s a bit like hiring a consultant for your business who spends half their time telling you how bad things are, without actually doing anything to improve it.

Im really not convinced he gets a grip of the job.
 
Yeah i'm pretty familiar with procurement in a business sense. I'm obviously focusing on the price because that's where his negotiation comes in. So we can't say 'he's not very good at identifying players but he is good at getting rubbish players cheaper than the asking price', because the fact that they're rubbish players is very relevant to the asking price. I don't think he's brought in a single 'bargain' since he's been here (possibly James but the details of that seem sketchy). Even if you look at Richarlison and Allan as him not identifying them and just negotiating, he hasn't been fleeced but he hasn't necessarily got great deals for them. I mean Richarlison had cost about a quarter of what we paid just 12 months earlier, it was a pretty good deal for Watford.

I wouldn't be quite as critical as you but I do agree with the gist. I mean in a lot of ways Allan is a bargain. He cost the same as Schneiderlin, Gomes, Doucoure, Klaassen and is a cut above all of them, but we know he is at the back end of his career.

I do think Nkonkou & Brainthwaite are bargains too, but I don't think it has much to do with negotiation on those fronts, he just got great intelligence on both and in general the price is the price.

The issue with Brands is about a lot of the other stuff we are doing. It's taken 2.5 years to overhaul the scouting system, and the overhaul of the acacemy at present has heavily involved further consolidating people in existing power structures. I suppose people were hoping for a bit more. I'd have thought you;d have done both of those things very early on into the role.

I think people want to see what he's doing. I do get the "if he's good he's Carlos and if he's bad he's Brands" argument, which is really a flow on from Walsh/Koeman/Allardyce/Silva etc and I do agree it's problematic. However if Ancelotti is identifyijng people through his contacts it's fine, but I'd like to see more buys like Brainthwaite/Nknonkou moving forward. If he were to do that, people would soon start to see what he was doing in terms of adding value.
 
The more I think about it, the weirder it is that Brands get a free pass for things being screwed up when he came.

It’s literally his job to sort those things out. It’s a bit like hiring a consultant for your business who spends half their time telling you how bad things are, without actually doing anything to improve it.

Im really not convinced he gets a grip of the job.

I'll put a bit of a defence of Brands first, in as much as I think it's like hiring a consultant, but people just keep getting in the way and meddling. He seems quite passive to me, which if a structure is working well is fine, but if it's not it's a big problem. In my view he didnt sack Marco Silva and he didn't hire Ancelotti. So we kind of have this odd situation where the person who is theoretically in charge of making those decisions doesn't make them. This isn't just a defence for Brands either, but if the above is true, any top DOF would just walk out and state they can't do the job.

The flip of it, is that whoever did make the decision (I presume Moshiri) utimately made the right decision. Results imediately improved after Silva went, and we ended up getting a much better manager in. That is also a criticism of Brands really, as if Moshiri could see it, why couldn't he?

On the specific of your point, what you realise is if you just keep your head down and get on with things, you get away with a lot at Everton. Thats the picture you get. He's quite a nice bloke, gets along with everyone and doesn't make too many big calls.

This is constantly why I have been saying the question of Brands to me is very tied to getting a proper CEO/Chair in who can hold the organisation to account better. Until that happens, there's not much incentive to really rock the boat.

Thats all just my perceptions though, and I could be way out.
 
I'll put a bit of a defence of Brands first, in as much as I think it's like hiring a consultant, but people just keep getting in the way and meddling. He seems quite passive to me, which if a structure is working well is fine, but if it's not it's a big problem. In my view he didnt sack Marco Silva and he didn't hire Ancelotti. So we kind of have this odd situation where the person who is theoretically in charge of making those decisions doesn't make them. This isn't just a defence for Brands either, but if the above is true, any top DOF would just walk out and state they can't do the job.

The flip of it, is that whoever did make the decision (I presume Moshiri) utimately made the right decision. Results imediately improved after Silva went, and we ended up getting a much better manager in. That is also a criticism of Brands really, as if Moshiri could see it, why couldn't he?

On the specific of your point, what you realise is if you just keep your head down and get on with things, you get away with a lot at Everton. Thats the picture you get. He's quite a nice bloke, gets along with everyone and doesn't make too many big calls.

This is constantly why I have been saying the question of Brands to me is very tied to getting a proper CEO/Chair in who can hold the organisation to account better. Until that happens, there's not much incentive to really rock the boat.

Thats all just my perceptions though, and I could be way out.
I’m surprised you’re saying Brands didn’t make the decisions regarding Silva and Ancelotti. Moshiri will obviously have the final decision but he’s not involved with the club 24/7 like Brands is and has no significant experience of sacking and finding new managers. Brands for me clearly had a say in the sacking of Silva, if he was against it and made that his position he would have gone too. Similarly , Moshiri wouldn’t have had a grasp on the best replacements available, that’s Brands‘ job to find and propose them . Again he must have supported Ancellotti’s nomination and appointment , you couldn’t have a DoF not happy with the manager he’d have to go.
My point is a simple one, whether you think they were good or bad decisions I believe that Silva and Ancelotti were largely down to Brands , rubber stamped by Moshiri. I don’t see a power struggle between Brands and Ancelotti , but long term they’ll either succeed together or one or both will go.
 
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