Kitbag.

[madkiwi]

You could buy Arsenal and Stoke replica shirts at the stadium, but you couldn't buy replica Everton shirts.

And it showed on the TV. A sea of red. Which is never good.

 

[BoysInBlue]

And it showed on the TV. A sea of red. Which is never good.

Exactly. People always go on about these Far East tours, and how they're there to raise the profile of the club.

Everton are the equivalent of a single fella that goes to a speed dating night looking and smelling like a tramp. And then wonders why he can't get a date.

 

[Hangleton]

Exactly. People always go on about these Far East tours, and how they're there to raise the profile of the club.

Everton are the equivalent of a single fella that goes to a speed dating night looking and smelling like a tramp. And then wonders why he can't get a date.

I'm going to try and remember that one - when people ask me "Everton? Why Everton?"

 

[Warwick Hunt]

Massively promoted Asia Cup, massive exposure right across Asia and the world.


Not one shirt available outside the stadiums.


Well done Kitbag. You've outdone even yourselves on this one.

 

[colin hughes]

It was sad to see that yesterday, I can understand we would be massively outnumbered abroad by the RS and Man U fans but to be totally dwarfed by Arsenal fans aswell shows we are well the pecking order these days.

 

[SerenityNigh]

Isn't really an update is it.

Where are the numbers? I can write any load of bollocks and suggest that the numbers are good. I do that every day at work. But where are the numbers, and what are they?

 

[SerenityNigh]

good point...but QPR are London based. London is like a separate country (with different commercial metrics) within a country

Money is money; meet my friends supply and demand

 

[deipnosophist]

Money is money; meet my friends supply and demand

that was my point. Supply and demand characteristics are different in London than they are elsewhere in UK.

 

[Khalekan]

The bottom line for me is the availability of Everton merchandise on the High Streets of these islands, outwith the Merseyside area.

It is criminally almost non existent.

It beats me how EFC think the "brand image" will be heightened by playing in a silly looking kit in Singapore when our famous royal blue jerseys are all but invisible in sports stores in cities like Dublin, Glasgow, Cardiff, Belfast or London where we have lots of potential appeal to be exploited.

Ditch Kitbag asap and sign proper shirt deals with major companies.

 

[Khalekan]

Its because everton 1 and 2 have exclusivity selling the kit which is bloody stupid.

I didn't know that.

It would never even have occurred to me that a modern day football club would be so insular looking to the point of incestuousness.

I was tempted to write "unbelieveable" but when it comes to naff decision making in the commercial department, any blooming thing is well believeable where this club is concerned.

 

[Khalekan]

....just reading Alastaire Campbell's book 'Winners' which looks at specific examples of success in business, politics and sport. The Everton kitbag model appears very short sighted in accepting our merchandise will not be sold in 'Gateshead'. Success in that space will surely be linked with success on the pitch. As Campbell suggests, we need an approach based on Objective, Strategy and Tactics. The objective has to be realistic but stretching and not linked to being mediocre.

It actually reeks of the small time, defeatist attitude which has rotted the very fabric of our beloved club since the day Johnson lost Big Joe over the Flo transfer.

Think big, Everton......because we can be big.

 

[ToffeeHibs]

But if you go into Sports Direct etc anywhere you can get a Chelsea shirt, RS, Utd, Siteh, Spurs, but not Everton. Kitbag are all very well mail order, but no good on a Saturday afternoon an a typical English high street.

I can vouch for that. Was in sports direct in Edinburgh 2 days ago. Loads of Liverpool, Man Utd, man city, arsenal, Chelsea and Newcastle tops. No Everton.

 

[barneygumble]

It was sad to see that yesterday, I can understand we would be massively outnumbered abroad by the RS and Man U fans but to be totally dwarfed by Arsenal fans aswell shows we are well the pecking order these days.

I don't think that's fair on Everton to be honest.

Huge appeals in the english game started when the Premier League was founded, we were by all means a Shadow behind a huge team, and a team who consistently struggled.

Arsenal in the meantime, cemented their dominance and won the league, gained star players and have subsequently played in the champions league for 18 consecutive years. Their appeal is absolutely massive, whilst ours is still that if a team in the shadows of their neighbours, even if our profile has grown.

What is frustrating is seeing teams like Newcastle and Spurs having a bigger profile than us, it's poor management and pretty much a prime epitome of why we'll never be successful in the near future.

Asia is a huge market, and we couldn't even arrange a deal with kitbag to sell shirts to crowds of 100000+

Absolute travesty, circus.

 

[LouReedwalkonthewildside]

Like any good business

 

[Khalekan]

"Almost certainly, Everton shirts were not to be found on rails in JJBs up and down the country."

I bought my shirts from JJB in Lincoln back in the day so that's bs for starters.

How long ago was that, Welton?

It used to be Everton shirts were on sale in practically every sports shop in the British Isles but when I was in Belfast last year I looked in vain in JJB and other stores to buy a shirt for my nephew.

I started a thread about it and people from around the country were saying the same thing.