But they get their subscribers by printing stuff which their subscribers want to read, no?
Which for a lot of football fans (as this thread will attest to) is made up transfer rumours.
But they do not make up transfer rumours.
The top writers there have enough contacts through the industry, with teams, players, agents etc, to not have to do that.
There's an active push towards transfer stuff - it's what sells, you're right of course - but that doesn't mean they 'make it up', and sometimes I think they overexaggerate far too much, so in that sense I agree. Doesn't mean it's made up or not based on the truth.
Agents talk to journalists all of the time. Most of them are good mates. That's what gets them far in their respective roles, usually.