Hummel

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A concept kit, but something like this would be good
 

According to reports it is almost double the value of our deal with Umbro. Will be interesting to see if any other clubs are striking deals worth double the value of their current ones moving forward.
 
Liverpool get 30 million per year plus 20% of sales. Estimates saying between 80 - 110 million per year from Nike.

What happens when you combine winning with not having Elstone in charge of your clubs financial doings.
 

Need to get that gash angry birds off the sleeve ASAP.

Extra £4 million a year in the coffers - hopefully USM sponser our shirt for double what Sport Pesa were and the naming rights deal + extra £6 million extension deal for the FF naming rights gives us some cash to spend in the summer.
 
So basically we're still miles behind everyone above us commercially but people will expect us to be gatecrashing the top 4.

At least were moving in the right direction now, instead of crap deals with Umbro Chang, kitbag and whatever else Elstone thought was great business for a premier league club, this is a 3 year deal so hopefully add a good shirt sponsor to this aswell, but we're not getting anywhere near 80 mil a year until we start winning things
 
what kits have hummel done recently so I can have a look?

SC Freiburg (This is the third kit from 2 or 3 years ago)

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Greuther Furth (Think this one is very smart)

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Denmark (This one is the womens away kit. The flag part is nice)

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Coventry City (Throwback to their cup winning season and a 2 tone ska inspired 3rd kit)

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Quite simply they tend to do very nice bespoke shirts, the home and away shirts will be classy and very traditional with some care and attention given to the traditions of the club. The third kit will more than likely be batcrap crazy with a massive image of the toffee lady choking the liver bird out or something like that.

I like them, they put the effort in.They are also a decent company in terms of doing things the right way. Its a good move, we will be by far the biggest club on their books so I expect something very good.
 

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