The older generation are out of touch, lack of awareness on how a decent kit manufacturer will increase sales and actually look better.
School kids who will be the main ones buying the shirt, will be more reluctant to bounce round in Hummel.
This is the sort of silly remark that simply says you have no idea what you are talking about. Adidas and Nike are not new brands. They've been around for many decades. To say the older generation is out of touch with the younger generation with regards to sports branding is one of utter stupidity and misplaced arrogance.
I have a collection of expensive coats, jackets and jeans. A collection of limited edition trainers. My knowledge of fashion and sport brands outweighs your simplistic knowledge of Nike and Adidas. I can honestly say that Nike and Adidas stuff are just cheap tack sold with an expensive price tag.
And by the way I look better without having to wear tack from Nike and Adidas too.