Guardian examination of club finances

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You have a group of ManU (way out in front but being pillaged by the Glazers), Arsenal, Man City and Chelsea out in front on turnover, Liverpool run a slightly distant 5th (but at 206m still more than twice the 7th highest in Newcastle at 96m).

Another drop back to Tottenham. Then a drop back to Newcastle, West Ham, Us and Aston Villa (between 96m and 84m in turnover.

Then the rest of the top 17 are all between 67m and 76m.


Money is a good indicator of general form you could put down a order of the teams based on turnover and get a realistic league table for most years.

Massive gap between the top 4 250m + a year with 5+6 still far more than 7th then a small group (7-10th) with a small but appreciable gap over the rest.

That is why you are really starting to see points accumulate to the top teams and more teams being relegation battlers every year. I can forsee that the general trend each year will be to see it require more and more points to get CL and more and more teams will hover around the 30-40 pts at the end of the season. Also teams with turnovers in the 70-100m will not afford 20m+ players while teams with 250m turnover can buy multiple.

If about 7 teams + the 3 promoted teams all have roughly the same finances and lag well behind the top 5-6 then generally that will lead to fairly predictable results between the top teams and those teams. What will determine is how they fare against each other.

A much smaller group of teams become comfortable mid table - not in threat of those with lower resources but generally unable to compete with the top teams.

I am proud to say that the only real outlier to this trend seems to be us. We have the resources to be in the comfortable midtable group but tend to outperform that group. What makes us that little bit better?

Sorry if that is a bit messy - just wanted to get a few more thoughts about it down
 
West Ham getting that huge stadium is bad news for us long term. It could propel them to Liverpool/Spurs turnover levels, which means another team competing near the top.
 
That's rubbish that mate. For instance, the RS charge more for ST's than Everton, they actively promote their 'brand' shamelessly, they sell all manner of tat to foreigners, they do decent sponsorship deals. We just give it away.....

They do that because there's a demand for it. I think we could do better, but not that much better.

Until we appear more glamourous to the media, and/or starting having success, we'll always be pigeon-holed a certain way. Perception becomes reality a lot of the time.
 

TV money will jump massively this year, especially as we were televised more often. We've had a series of sold out matches, which will boost income across the board. Our sponsorship deals have increased as well.

I actually think that we're very good with branding and marketing and that we're pretty astute financially. Our loan signings have helped to make us an attractive and exciting team without having to speculate millions of pounds. If we can keep repeating the same trick and bring in hungry, young players from the World's biggest clubs every year on deals where it hardly costs us anything as long as they play regularly, our profile will quickly rocket.

A good run in Europe next year would be a great fillip and there could be some reflected glory in Liverpool's success, with global football fans paying closer attention to the city.

It all seems to be taking strides in the right direction at the moment.
 
wages lol

check out Norwich city's wages... this is not sustainable.

makes average punters look like the people working in slums threading thru dumps looking for stuff to recycle
 
wages lol

check out Norwich city's wages... this is not sustainable.

makes average punters look like the people working in slums threading thru dumps looking for stuff to recycle

Their turnover wages percentage is less than ours, they consistently make profit (we consistently make losses) they have no debt (are actually in credit!) and their interest repayments are low. They do about the same as us for catering and commercial.

They seem a lot better managed than us.
 
Their turnover wages percentage is less than ours, they consistently make profit (we consistently make losses) they have no debt (are actually in credit!) and their interest repayments are low. They do about the same as us for catering and commercial.

They seem a lot better managed than us.

I wouldn't say that. They have a massive revenue drop coming their way.

Norwich.png
 

We seriously need serious money in promoting our brand image.

If the RS build their legacy on tragedies, we perhaps should capitalize on every single tragedy forthcoming...
 
agree, in Thailand ironically there is sod all brand imaging.

was in a idyllic island in krabi a year or so ago and cracked open a can of singha beer

who is on the back but john tracksuit f&^*ink terry.

its the same all over Thailand , Mancs and plastic chelski banners,. and all over SE Asia too i would bet
 
When West Ham outstrip you in commercial / advertising / spponsorship / merchandising activities, something needs to be done. We should be looking to drag ourselves up to Tottenham's figures in terms of matchday income (new stadium, yes, I know) and the aforementioned commercial activities.

Who owns the remaining portion of shares?
 
Everton
Sponsorship, advertising and merchandise: £8m
Catering & other commercial: £6m

Aston Villa
Commercial: £16m
Fulham
Sponsorship and commercial: £11m
Liverpool
Commercial activities: £98m
Newcastle United
Commercial activities: £17m
Sunderland
Sponsorship and royalties: £11m
Retail & other commercial: £2m
Tottenham
All commercial activities: £57m
West Brom
Merchandising: £3m
Other commercial income: £7m
West Ham
Commercial: £14m
Retail and merchandising: £6m


Hmm
 
You also have to compare locations, West Ham are in London where the cost of living is a lot less there than in Liverpool, so they can charge more for tickets/shirts/food
 

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