Watched a bit of G1 Climax last night
I do love how New Japan is booked
Far more rational than WWE
For instance their champion, Okada, barely ever loses but he lost a tournament match to Evil. Evil isn't an upper card guy, but New Japan allows its middle of the pack guys to have some credibility, so fans were in to Evil and treated the win like a big deal. However, because it was a good competitive match and Evil hasn't been treated like a joke doing short 2 minute jobs every week, it did Okada no damage to lose to him and it now sets up a potential title match between them down the line
In WWE, Evil would have probably won by roll up after Okada was distracted by someone else's music going off. He would have probably then laid out Evil afterwards to "get his heat back". Evil would have then gone straight back to jobbing in short matches. His win would have been treated like a fluke and would be soon forgotten