SuperTimCahill
Player Valuation: £25m
I always considered the guys booing him pretty stupid myself. What I would like is either chants of 'booooring' (because that's what he is) or complete silence, like Meltzer says. Would be pretty hard for Michael Cole to spin the boring chants into "Reigns really brings the passion out of the fans, everyone cares about him".
And I think Ijjy has a fair point when it comes to merch sales. However I do think every other superstar on the roster could get equal sales with the insane amount of push that Reigns has been on the receiving end of. We need to remember that a lot of the american crowd are sheep who'll cheer and buy the merch of the guys WWE tell them to cheer/buy into. Imagine Sami Zayn getting 1/10 of that. WWE makes it very hard for him to build his brand and he still gets a very good reception every time he goes to the ring. Even the kids seem to love him.