As much is needed on the non football side. Hopefully with Bob on the way out, perhaps other board members too, there will be progressive appointments to manage the club in a professional business like manner, something we've not had for some time.
Reinvigorating and reinforcing the identity, utilising the PL brand and appeal, clarity, reassurance are all needed from the very top, we've been amateurish in that regard for too long. Poor sponsorship deals, partnerships etc all portray the club in a poor light and certainly have an affect even to who would consider the managers post. We appointed Allardyce ffs, Sam Allardyce, other football supporters find that a source of amusement.
A strong Chief exec would send out a pointer to how serious Moshiri is about his 'project' and would certainly help attract a good prospect of a manager.
I think that is as important as any of the other points. From that the other points will come and a solid plan for progress and development of the club could be put in place.
My fear is another 'insider' appointment that would continue the cosy club within a club of backslapping buffoons and amateurs.