I've brought this up before, it's important. I work in this area and it's not difficult to become a youtube partner. Even if everton were to use some of the footage they take, it's good just to have a presence. Youtube is owned by google and connected to google+. Now, although no one uses this social network yet, it is very important from a SEO point of view. If the club are relying on the internet for global promotions and sales, they need to be on top of stuff like this.
Heres the Google+ numbers for the clubs mentioned above
Chelsea FC - +3,202,970 followers
Liverpool FC - +1,570,871 followers
Manchester City FC - +1,426,783 followers
FC Barcelona - +4,437,824 followers
Everton FC - +788 followers
I know it doesn't bother alot of people but it annoys me as it doesn't take much to get this kind of thing right.