Agreed but it goes a bit deeper.
In the extreme, by not investing in the playing squad this summer we are risking going down as our rival companies (teams) strengthen. Obviously relegation is extreme to say the least, but we could well be falling way behind from being quite a way ahead.
Sometimes in business you have to take a risk. 'Speculate to accumulate' is over used but something I very much believe in. By spending big you can earn big. I feel Everton would never risk this though.
Should the very worst happen you only have to look at the likes of Leeds, Sheffield Wednesday and so on to see how hard it can be to recover.
Having said all that. We probably won't go down.
It was a series of risks that didnt pay off taken a long time ago that took us to the wall blindfolded us and offered us a cigarette whilst the firing squad took aim. Sensible management not just for the playing staff but throughout the club and conducting itself according to what it can afford is the only way to steady the ship. If it means a couple of summers of no galacticos signings then thats fine as its not like weve been spoilt with smorgasbord after smorgasbord of signings year on year anyway.
If the club earned even half of what man utd do wed have had new owners by now - because our earning potential is limited the opportunity for investors to swoop and make a killing off the back of the club is rather unlikely.
One side of the arguement goes that we cant sell enough tickets to get bums on seats and increase revenues that way (limited stadium also means very few corporate facilities) we also have long term debts and own very little to show for it besides a going concern that is on the PL gravy train.
Spurs and West ham are not taking risks and both are on for brand new stadia - all singing all dancing pack them in and sell to the companies as well as. Were in Liverpool not London - ask Alexis Sanchez about his decision to sign for Arsenal.
The days of a Jack Walker type ploughing (tens then) hundreds of millions into a club and looking for very little in return are over. Its a fantasy to expect this type of fairytale. Besides spectacular player recruitment and sales as well as hoping the academy keeps laying golden eggs what other option is there for actual tangible progress.