Everton extends kit deal with Umbro

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not sure if you got your answer mate, but a "multi-year deal" is a contract that spans several years instead of 1 year (or less) and therefore doesn't need to be extended or renegotiated each year

I'm no @The Esk but in my experience most contracts have specifics allowing either party to get out under certain conditions, and a multi-year deal provides some stability both for club and kit manufacturer, and the two parties are better able to hedge against uncertainty by lengthening the contract a reasonable amount between too short (1 year?) and too long (20 years? or 10 years for EFC?)

I think this practice is pretty common in most industries

I'd put my house on the deal being in place to see us through to the new stadium being opened. Then the idea will be we'll have a much stronger team after a few years of Brands and we'll be a lot more commercially attractive to the other manufacturers.

We'll have spoken to Nike, Adidas, Puma, Under Armour etc but I reckon none of them fancied us for the numbers that Umbro will have offered.
 
The bloody sponsor is a bigger deal breaker for me than the manufacturer.

Can't wait until we bin SportPesa off. A total embarrassment of a sponsor.

Can't see that happening for a while. We're practically married to them nevermind in bed with them. Their European head offices are in the Liver Building.

They're paying a fair whack to us too for the privilege considering what we'd probably get from other companies. I think their deal involves being on the training kits too though which bothers me because they're massive on everything rather than just small under the Everton badge. That would look so much better than right across the chest.

I wish they had a better logo too. The SportPesa in block letters without some sort of image or symbol underneath always looks unfinished to me.
 
Can't see that happening for a while. We're practically married to them nevermind in bed with them. Their European head offices are in the Liver Building.

They're paying a fair whack to us too for the privilege considering what we'd probably get from other companies. I think their deal involves being on the training kits too though which bothers me because they're massive on everything rather than just small under the Everton badge. That would look so much better than right across the chest.

I wish they had a better logo too. The SportPesa in block letters without some sort of image or symbol underneath always looks unfinished to me.

Considering the relative undesirability of the sponsor, we may have lucked out with the SportPesa logo. It's simple, clean, goes with any kit design. Which I'd say is something of a rarity when you have a sponsor of that level. Nobody knows what SportPesa is, which is fine by me and the logo sure doesn't intrigue anyone to find out. Look at the awful SportPesa clip-art "S" logo Hull used to have, thank heavens we don't have that.

The Angry Birds logo is another matter...
 
The bloody sponsor is a bigger deal breaker for me than the manufacturer.

Can't wait until we bin SportPesa off. A total embarrassment of a sponsor.
I couldn't agree more Blue!
Only Everton could have a tin pot betting company and Angry Birds as sponsors.
Do our marketing people have any experience in marketing I wonder?
I love Umbro by the way and have done ever since our fantastic kits of the late 70s.
 
Considering the relative undesirability of the sponsor, we may have lucked out with the SportPesa logo. It's simple, clean, goes with any kit design. Which I'd say is something of a rarity when you have a sponsor of that level. Nobody knows what SportPesa is, which is fine by me and the logo sure doesn't intrigue anyone to find out. Look at the awful SportPesa clip-art "S" logo Hull used to have, thank heavens we don't have that.

The Angry Birds logo is another matter...

When you put it like that...

The clip art S was awful but the SportPesa was a different font then too. There are far worse logos but I think even with white writing you can make it look a little better than SportPesa do. Look at Beko on the Barcelona kit for example.
 
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