There’s things called strategies and plans Pete. There was nothing.......absolutely nothing.
People either were always going to vote the way they did, based on their own ideology, or they were sold some mythical dream of a better future minus our EU membership. Either way there was no defined strategy.
Referendums where change is being advocated should always be championed by the party in power, as that way they can define exactly what the strategy would be should the change be backed and they’d have the authority to do so, and also the full responsibility if that championed choice ended up being a crock of the proverbial. The idea of a ‘neutral’ referendum was and always will be nads.