But again you are missing the point. If you want to simply raise awareness, yes show a video. If you add a text number to that and ask people to donate, than are you not just asking those same people to donate anyway, therefore negating your initial point. Regardless of all that, the club have covered it with plenty of videos and social media chatter, they're doing what you are asking them to do, and more. I cant see how you can slant it as a bad thing. Your main issue seems to be with the people doing it, which is just plain weird.
If people can afford to donate, they do, if they can't they don't. If people want to get involved they do, if they don't, then they don't.
What Unsworth actually congratulated everybody for was raising money. How can that possibly be a bad thing?