In all the official Government announcements one thing that strikes me is the absence of facts that would demonstrate the reasoning behind any restriction.
It all seems abstract. This vagueness possibly feeds into the conspiracy theories and cynicism.
By facts I mean sharing detailed analysis of clusters and cases, how they were transmitted, under what circumstances and in what environment.
The only widely publicised case I’ve seen that has touched on this is the guy that returned from holiday, didn’t isolate and went on a pub crawl.
I would think it far more powerful to explain that and other localised outbreaks in real detail. Show the trail of pubs they visited, the taxis they shared, explain how many infections affecting his mates or strangers can be associated with this outbreak and how many others were then caused by onward transmission.
What were the likely routes of transmission and which of the restrictions or precautions might have prevented each one.
Follow and update the details of that and other clusters, how many were hospitalised, asymptomatic, sick etc. Make it real rather than reporting that the overall number of cases has increased nationwide.
Perhaps even call it test and trace.........