davek
Player Valuation: £150m
Forget the league position and cash differentials of the two seasons in question. The similarity is that they each represent an abrupt checking of ambitions and a coming to terms with where we are as a club.Its a really interesting post Dave. Without going into reams, I think the situations are vastly different.
2004 was really the final year of what had been a decade of relegation struggles. There had been about 3 years in 11 where we were immersed in it. For those who lived through it, in spite of the final position 2004 was one of the more comfortable seasons. We had a poor squad, lacking in investment and it didn't come as any surprise. That being said, the manager and approach to recruitment were very much in keeping with where we were. The thinking was joined up.
Currently we have an expensively assembled squad, and something of an arrogance that we cannot be relegated. There have been no serious dogfights since 2004. We are underachieving and I'm not sure how exactly to reverse it and nor do those in charge. For all his faults Bill was a "football man" which I don't think Moshiri is and whereas Bill largely allowed people who knew the game to get on with things, I do worry Moshiri interferes too much.
If we got a proper DOF in, a proper coach, cleared out the old guard and continued the investment we will be ok. However it's looking increasingly unlikely unless this is done it becomes disjointed and we struggle.
At the end of 2003/04 that realisation was met by a policy change that lasted until Martinez arrived. The deal was that Moyes would keep his job but the club would act conservatively on and off the field. It was a policy that gave us our identity as a team punching above its weight: keeping a balanced budget and looking for bargains on players who could keep us respectable. That was ditched only after Moyes left, and only partially, when Martinez arrived and we became less conservative on the pitch whilst maintaining financial conservatism; the whole policy was ditched when Koeman arrived.
We now have a sea change again. The last four seasons have brought us to a point where a new paradigm will have to be agreed on and stuck rigidly to in order to stop the rot. This time we dont need to completely pull in our horns financially but there must be a reaction to the laissez faire attitude that's gone through this club like a dose of salts.
We need a policy vision that includes the choice of a new manager, some quality control on transfers and a plan to grow the club commercially. A new identity can grow out of that.
