Hang on, what actually IS the problem with buying a ticket to an away game, then selling it on? I'm amazed people are moaning about this.
What's it got to do with anyone else? It's no-one else's business but the seller and the buyer.
The only ones moaning are the ones who can't get a ticket. They can't get a ticket because they haven't been to enough games. Some aways sell out within a few days, but a lot throughout the season don't and there's more than enough opportunity to get at least 6 aways on your STH card if you so wish.
There is always a thread on this very forum for every away, people requesting tickets to buy and decent people on here selling tickets to them. Not touts. Not for inflated prices.
The club themselves officially advocate the use of StubHub, which is actually far worse than 'face value transactions' that many people engage in, as on StubHub people do use that to sell tickets at a huge profit. For example certain Goodison derby match tickets are going for several hundred quid.