MikeyMike
Player Valuation: £1m
It's a weird one - qualify for Europe and there'll be very few Monday night games, but loads of Sunday 2pm kick offs and of course Thursday night European games galore. I'm still in two minds about renewing, but veering towards giving it one more year. My gut feeling is we won't make Europe, and there'll be only three or four Saturday 3 o'clocks next season. Based on this season, I'll make maybe half the games, will be able to offload my ticket to friends for another three or four, and the seat will remain empty for the rest especially if they're Monday nights. And that will probably end up costing me the same as picking and choosing the same number of games, plus I'll get to sit with my mate when I do go.I would guess that people will be waiting until they know how much it is actually going to cost before making a decision.
I don't think people not renewing can be laid at the current commercial departments door.
There are 2 main issues the first one is the number of midweek games and that is not the clubs fault.That could be eased if we qualify for Europe, I know that means more night games but it doesn't effect season ticket holders as they then have a choice whether to attend.
The other is the accessibility to and from the ground which could and should have been dealt with between the club and the council before the ground was opened.
Even this you can't totally blame the council for adopting a wait and see policy as the club under Kenwright ballsed up so many ground moves that the council probably didn't expect it to happen.
There was 96% renewals last year and I would expect about 90% this year as a lot of older fans find it a bit of a struggle, I personally was in row 60 for the last game and at 71 I do find it a bit of a climb and wouldn't even contemplate a slash at half time.
Anyway, you're right - the problem doesn't lie with the club but with the Premier League and Sky. I know that at some point I'll definitely give up the season ticket but if I'm representative of the doubters, yes there'll be at least 90% renewal if not more.