17% walking away from a ST at a brand spanking new stadium is a massive slap in the face for the club's commercial department.
They've spectacularly bollocksed this up.
I would guess that people will be waiting until they know how much it is actually going to cost before making a decision.
I don't think people not renewing can be laid at the current commercial departments door.
There are 2 main issues the first one is the number of midweek games and that is not the clubs fault.That could be eased if we qualify for Europe, I know that means more night games but it doesn't effect season ticket holders as they then have a choice whether to attend.
The other is the accessibility to and from the ground which could and should have been dealt with between the club and the council before the ground was opened.
Even this you can't totally blame the council for adopting a wait and see policy as the club under Kenwright ballsed up so many ground moves that the council probably didn't expect it to happen.
There was 96% renewals last year and I would expect about 90% this year as a lot of older fans find it a bit of a struggle, I personally was in row 60 for the last game and at 71 I do find it a bit of a climb and wouldn't even contemplate a slash at half time.