It's meta, alright.
From this article:
https://www.cnn.com/2023/05/24/politics/ron-desantis-twitter-announcement-donald-trump/index.html
“The only thing less relatable than a niche campaign launch on Twitter, is DeSantis’ after party at the uber elite Four Seasons resort in Miami,” MAGA Inc., the Trump-aligned super PAC, said in a statement Tuesday.
That takes some considerable nerve. It's OK when Trump lives at Mar-a-Lago, but it is not OK when DeSantis rents out a ballroom at a swanky hotel using donors' nickels on the day of a campaign announcement. That latter is completely normal political behavior during a presidential campaign. Living in your own resort originally built for a cereal heiress, less so.