The badge has got nothing at all to do with Hummel. They will put whatever badge you tell them to put on it.
This will be our badge going forward, they have had a rebrand. I assume you have already seen it but if not this is it
here
It's not because the badge is cheaper to produce (though it probably is) it's because it is easier to reproduce meaning that the quality will always be equal. (avoiding stuff like mottos being spelled incorrectly etc like in the past.)
if you're correct and we are just having that tower on everything. why do it on just one kit? The club have been using that online for months and produced 2 kits and dozens of items in the training, pre-match and leisurewear over the summer with the old badge on. The club are clearly not confident in using it.
This third kit is a tester, trying to avoid the backlash they had last time, when the club consulted with Nike to create a cheaper and easier to reproduce design and then had to climb down and redesign it. If we all just say nothing the club will keep going with and it will be on all the kits next year.
I'm not against having a simpler design of the crest on the shirts, other clubs have done it, quite successfully, but that version of the tower with nothing else just doesn't work for me. If you look back at all the old crests from 1938 onwards they all have the two laurel wreaths and the tower in the middle (other than the 13/14 one which was binned following the backlash).
If the new design had a version of the laurel wreaths it would look like an Everton badge, without them its just a tiny pentagon shape on a shirt, that looks like it will fall off after a few washes.
