The two years preceding his arrival the club had grown that source of revenue by 25%. The point is that it's easy to make % increases of that magnitude in a short period because the base numbers the extra cash builds upon are so low in the first place. Just the general rate of increase in sponsorship for the industry alone ensures these rises...rises all club's enjoy (its a tide that raises all boats).
As said: no significant movement in commercial revenue.
Oh, and your failure to mention the other two issues is noted.
Cos its blablablabla.