That is not the case, it is because NBCSN is presenting the winter Olympics, otherwise it we would have been on NBCSN or regular NBC today, even the Manure game was on USA after US. Some of the games for Everton have rearranged for prime time TV. So either way we get coverage and get some interest with the American's.
Even this week for the mid week game against Crystal palace. it will be televised on NBCSN extra time via the their website or if you have time warner depending on your region for the station you will be able to see the game live and if your at work you can record it via your DVR.
Being from the UK, I have to admit I get more Soccer Coverage of games in the states, but the studio pundits are ****e Robbie Mustoe, Kyle somebody...... I just drown them out with their waffle.
Even My father in law who lives in Hawaii is starting to get into soccer especially being brought up on American Football. and he Loves watching Everton and he talks with his friends about it and they are starting to watch.......Everton is starting to get following here in the States, even more so with Everton using the US as part of the preseason plan.