Just what are we getting out of our relationship with the Hill Dickinson company?


‘Newcastle United’ is emblazoned on the top of the stand at St James Park. It will still be used at the Euros. Somehow I doubt having ‘Everton’ written on Everton’s stadium is going to prevent anything else happening there.
Think it's the other way round. For the euros it will be called the Everton Stadium. No sponsor names are allowed.
 

Do you have evidence for this? And the area is in a state of regeneration over the course of years, it will only improve, I drive through it at least twice weekly.
It was mentioned in a video by a PL contracts expert who reckons 'upwards' of £6M and poured cold water on the £10M figure.
 
Lets say your right and it is just 3 mil a year, well Tottenham opened their state-of-the-art stadium in April 2019, but have yet to secure a naming rights deal. That's six years of no income from potential naming rights deals - zilch.

even if they had agreed something as tiny as 3 mil a year, they would have earned an extra 18 million if they had just found someone in the short-term

Would you have preferred if Everton had done the same and lost out on an extra 18 million in revenue to just have it called Everton Stadium?

They dont need to rush into that with the revenue they're getting off the NFL too.

Allowing the value of the stadium's prestige to be ramped up hosting big events like that will inflate its importance in the US and land them a massive deal eventually.

The other important thing it does in delaying of course is to underline Spurs identity at that stadium.

Unlike what we did: hand our souls away for ten bob.
 
They dont need to rush into that with the revenue they're getting off the NFL too.

Allowing the value of the stadium's prestige to be ramped up hosting big events like that will inflate its importance in the US and land them a massive deal eventually.

The other important thing it foes in delaying of course is to underline Spurs identity at that stadium.

Unlike what we did: hand our souls away for ten bob.
we get revenue for rugby events and Allianz just paid over 100mil for the naming rights of Twickenham in a 10 year deal

so surely we can attract Allianz who also sponsor Bayern Munich

 

we get revenue for rugby events and Allianz just paid over 100mil for the naming rights of Twickenham in a 10 year deal

so surely we can attract Allianz who also sponsor Bayern Munich

We could but probably at worse terms.
Perhaps if the stadium becomes a frequent subject of massive international tv audiences(eg Champions League regulars) then the big boys will be interested in paying a big price.
 
We're not getting £10M per year.

Nowhere near it.

It's circa £3M and at best going up to £6M depending on PL position or a cup win.

We get that out of it and in return we lose our identity so that they can get global recognition at our expense by choosing to place their name to the fore and deny Everton the right to locate its stadium against the backdrop of the world famous Liverpool skyline.

It's one of the most shocking muggings in corporate deals in PL history.

We were promised world class stadium in world class surroundings; we got world class stadium backgrounded by an utter dump.
*which allows us to deliver the right place-making to grow the brand and create a complementary offer. There’s another team not too far away which got taken over by a Sovereign Wealth Fund for this very reason.
 

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