I don’t think targets reported in the press are just made up names. However, I think stuff ends up in the press if the players agent, selling club and buying club want it to be there.
Every club will be scouting 100’s, if not 1000’s, of players each season. Sending scouts. Talking with agents. Asking the selling club to be kept informed. Doing all that doesn’t mean you will necessarily bid for that player. It’s like a funnel where you’ll have 100’s of players at the top but only a few that come out at the end that you bid for.
I think you get reports in the press about players the club are looking at. That doesn’t necessarily equate to the club wanting to buy them. It’s here where there’s some artistic licence from the media in how interest in a player is reported as more concrete than it may actually be.