What can Everton do to improve the Commercial aspect of our club?

Status
Not open for further replies.

I'm glad you had a great day on the tour joey. I suppose another way of looking at it is the majority of people on the tour were Evertonians so it's good the club are giving them a great experience and not trying to fleece them.
Theres a big difference in being fleeced than being offered nothing for sale e.g a cup of tea! Also a former player should do the ground tour who we are already paying on the staff!
 

Being in dat London is a big help.

Winning the Double in the early sixties just as televised football was getting into its stride also helped this terminally under achieving football club gain a foothold in the public eye as a watchword for glamour.

Even in the late 80s they were lumped in with Everton, Liverpool, United and Arsenal and included in the "Big Five" despite only ever winning the title a couple of times.....and they have never won it since '61.

If that bugger Whiteside hadn't scored at Wembley and we had gone on to win a treble that year our commercial prospects would gave risen exponentially.

Then again, the way we gave been mismanaged for the past generation maybe not :(

And being banned from playing in the European Cup probably hurt us more than the rest of British footie being banned from Europe, and was a major factor in ultimately costing us the services of our most successful manager !!!
 
"I did get a response from Robert Elstone. The letter stated that Daniel Conlin is working on it..it said he has been asked to scope the club's international potential across territories and products. A clear assessment will then allow us to refine our international strategy..."

Daniel Conlin is a Senior Associate at Price Waterhouse Cooper and therefore a sub-contract consultant/advisor/business analyst who I suggest will be being paid a not inconsiderable sum of money to come up with proposals on the way to improve our market share and attract sponsorship/advertising revenue.

Once again, Robert Elstone puts more faith in outside contractors/consultants rather than trusting people within the club, as has been his trait over recent years... ignore the staff in situ with Marketing credentials, a genuine feel for the club, a finger on the pulse of the fan base, experience of working in sports on both sides of the Atlantic and instead, let's pay outsiders who don't understand or know anything about football or sports marketing firsthand to come up with a strategy that then probably won't be adopted anyway.

Some of you will say that the club staff are useless, but you could not be further from the truth - they are hamstrung by - in my opinion - a disloyal, tyrannical, micro-managing, meglomaniac of a CEO.

I have learned that the project he suggests Mr Conlin has been contracted to carry out was already in hand as early as last autumn (2013) and that extremely progressive, forward thinking and fully costed plans were submitted to him and he chose to blank them, and this was largely instrumental in at least one if not two or more members of the Marketing Staff resigning since the end of last season.

People do not quit jobs in this day and age without having another job lined up unless they are seriously pee'd off, yet at least two did and maybe more !!

In my opinion, Robert Elstone has an awful lot more to answer for where our disappointing off-field activities are concerned than the staff he largely chooses to ride roughshod over have.
 
And being banned from playing in the European Cup probably hurt us more than the rest of British footie being banned from Europe, and was a major factor in ultimately costing us the services of our most successful manager !!!

Exactly.....we finally arrived as a major force in modern football at the precise moment that English football became a pariah thanks to our friends over the Park.
 

Exactly.....we finally arrived as a major force in modern football at the precise moment that English football became a pariah thanks to our friends over the Park.

Or was it Chelsea ?
Not funny actually as us missing out on the European Cup back then was nothing short of heartbreaking, and the Thatcher government took great delight at endorsing our (British footie) exclusion as an underhanded way of again crushing the hopes of the working class in the north... aka Boys from the Blackstuff from another thread.
 
Some of you will say that the club staff are useless, but you could not be further from the truth - they are hamstrung by - in my opinion - a disloyal, tyrannical, micro-managing, meglomaniac of a CEO.

More than that he is backed by 'disloyal, tyrannical, micro-managing, meglomaniac' board.

Anything that comes in reach that they dont like they swing into action and round up the wagons into a circle.
 
Theres a big difference in being fleeced than being offered nothing for sale e.g a cup of tea! Also a former player should do the ground tour who we are already paying on the staff!
yep for sure, refreshments should be offered after the tour and an ex everton pro taking some part would definitely be an exciting addition especially if it came as a surprise (maybe even a 1st team player shakes some hands for 5 mins after
training) if the schedule would allow
 
yep for sure, refreshments should be offered after the tour and an ex everton pro taking some part would definitely be an exciting addition especially if it came as a surprise (maybe even a 1st team player shakes some hands for 5 mins after
training) if the schedule would allow
As long as it's not Bret Angel, Big Dunc would be a good choice ?
 
Interesting angle from Bayern Munich. Obviously, they're a rich club, but seems like easy work to build up new fans in an emerging market.

Bayern Munich expand U.S. presence with youth partnership

Expanding their U.S. presence, German champion Bayern Munich is launching a partnership between their youth academy and Global Premier Soccer.

Bayern coaches will spend about five weeks annually in the U.S. working with GPS, which organizes 75 youth clubs in 11 states. Bayern hopes the deal will lead to developing American prospects.

The agreement was announced on Wednesday at a news conference with Bayern Munich managing director Rudolf Vidal and Wolfgang Dremmler, the head of Bayern's youth academy and a starter for the West German team that lost to Italy in the 1982 World Cup final.

Bayern opened a New York office in July and are hoping for increased exposure in 2015-16 when Fox starts a five-year contract to take over U.S. television rights from GolTV, a network with limited distribution that has held them since 2006-07.
 

Status
Not open for further replies.

Welcome

Join Grand Old Team to get involved in the Everton discussion. Signing up is quick, easy, and completely free.

Shop

Back
Top