bring the ghost on
Player Valuation: £35m
All of them have won trophies, played in European comps on a REGULAR basis.
Of course thats where we need to be, but its chicken and the egg, we need to get there on the field, before we can increase things off the field.
Both compliment each other, no doubt. I think the stadium is the biggest “off the pitch” stride we can take, and on the pitch we need heavy (but wisely spent) investment for us to be in a position to compete with the top 6.
If we can nail down both, we stand a chance of pushing the “brand” (hate using that phrase) closer to where it needs to be, commercially.