More camera's, better coverage, more broadcasts, more hype. Once sky had it's hooks in, it sought to exploit it's product as far as it'd stretch.
man utd were the perfect vehicle, big ground, thousands of southerner fans, and rode the wave of 'greed is good' where they were marketed and thus sold hand over fist.
remember this...
Twenty years ago, on a wave of TV money and digital fear, Sky tried to buy the world’s biggest club. Gary Parkinson recalls a world of shares, shocks and resent
www.fourfourtwo.com
The prize pig often get's fattened up before slaughter. Not many saw the evolution of club ownership going through the hands of state backed henchmen (abramovich) to eventually full blown states (saudi).