The New Kit

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The only people who have lost money is Umbro.

Not us.
Whilst that is true, it is a very short sighted view. If we don't increase the number of shirts that we sell generally then the best deals we will ever be able to get are going to be along the lines of the dreadful Kitbag (or whatever they're called now) / Umbro setup that we have now. It's a self-perpetuated problem. I would rather we took the entire commercial operation back in house to try to grow interest in the club rather than being one club in a portfolio of sporting brands held by some third party organisation, even if that means for a short period of time we don't make quite as much money. Kids identify with merchandise, all the little scallies around my way have been tearing around in their RS, Man U, Citeh and Chelsea shirts for weeks and you still can't get an Everton shirt. It is absurd that we hear stories every single year of people wanting to buy merchandise who can't, and, yes, many of them will ultimately buy the gear when it is finally released but some won't and that's a problem for us as a club.
 
You really think these figures would change if we stuck 3 stripes on our kit?

Premier League clubs average shirt sales (2011-12 to 2015-16)
ClubAv. salesBest finish
Manchester United1,750,000Champions (2012-13)
Chelsea899,000Champions (2014-15)
Liverpool852,0002nd (2013-14)
Arsenal835,0002nd (2015-16)
Manchester City342,000Champions (x2)
Tottenham268,0003rd (2015-16)
Everton80,0005th (2013-14)
Leicester City50,000Champions (2015-16)
West Ham United45,0007th (2015-16)
Stoke City40,0009th (x3)
Southampton30,0006th (2015-16)
West Bromwich Albion30,0008th (2012-13)
Crystal Palace25,00010th (2014-15)
Middlesbrough25,000(Championship) 2nd
Sunderland25,00013th (2011-12)
Swansea City25,0008th (2014-15)
Burnley15,00018th (2014-15)
Bournemouth10,00016th (2015-16)
Hull City10,00016th (2013-14)
Watford10,00013th (2015-16)


They wouldnt.

People wouldnt buy an Everton kit cos it was Adidas.

Just like people dont buy United kits cos they are Adidas.

People get so caught up in this Umbro thing, its Umbro cos nobody else wanted to pay us more money than them.

Wait. The kit we were outraged about to the point off overthrowing the board at efc was our best selling?

What even are we!
 
And this is the reason why.

AVG-shirt-5yrs-top-20-Europe.jpg

It's gas city being up there. Band wagon much. It'll be difficult for me to handle if we got mega rich and successful if I'm honest.
 

You really think these figures would change if we stuck 3 stripes on our kit?

Premier League clubs average shirt sales (2011-12 to 2015-16)
ClubAv. salesBest finish
Manchester United1,750,000Champions (2012-13)
Chelsea899,000Champions (2014-15)
Liverpool852,0002nd (2013-14)
Arsenal835,0002nd (2015-16)
Manchester City342,000Champions (x2)
Tottenham268,0003rd (2015-16)
Everton80,0005th (2013-14)
Leicester City50,000Champions (2015-16)
West Ham United45,0007th (2015-16)
Stoke City40,0009th (x3)
Southampton30,0006th (2015-16)
West Bromwich Albion30,0008th (2012-13)
Crystal Palace25,00010th (2014-15)
Middlesbrough25,000(Championship) 2nd
Sunderland25,00013th (2011-12)
Swansea City25,0008th (2014-15)
Burnley15,00018th (2014-15)
Bournemouth10,00016th (2015-16)
Hull City10,00016th (2013-14)
Watford10,00013th (2015-16)


They wouldnt.

People wouldnt buy an Everton kit cos it was Adidas.

Just like people dont buy United kits cos they are Adidas.

People get so caught up in this Umbro thing, its Umbro cos nobody else wanted to pay us more money than them.

Oh wait I'm sure that means prem finish. Never mind ha.
 
Whilst that is true, it is a very short sighted view. If we don't increase the number of shirts that we sell generally then the best deals we will ever be able to get are going to be along the lines of the dreadful Kitbag (or whatever they're called now) / Umbro setup that we have now. It's a self-perpetuated problem. I would rather we took the entire commercial operation back in house to try to grow interest in the club rather than being one club in a portfolio of sporting brands held by some third party organisation, even if that means for a short period of time we don't make quite as much money. Kids identify with merchandise, all the little scallies around my way have been tearing around in their RS, Man U, Citeh and Chelsea shirts for weeks and you still can't get an Everton shirt. It is absurd that we hear stories every single year of people wanting to buy merchandise who can't, and, yes, many of them will ultimately buy the gear when it is finally released but some won't and that's a problem for us as a club.

Oh I agree, our major issue has always been the lack of availability of the kits.

For a few years we constantly had the overseas fans complaining that they couldnt buy a kit anywhere, its without doubt our biggest failing.
 
Oh I agree, our major issue has always been the lack of availability of the kits.

For a few years we constantly had the overseas fans complaining that they couldnt buy a kit anywhere, its without doubt our biggest failing.

That and being totally crap has deffo had an impact on our commercial revenue and sales of togger kits.

Its why we've got Angry Birds on the side of our shirt instead of Ferrari
 
Oh I agree, our major issue has always been the lack of availability of the kits.

For a few years we constantly had the overseas fans complaining that they couldnt buy a kit anywhere, its without doubt our biggest failing.
I thought for sure with Target and Umbro striking a deal together that I would see an Everton kit for sale in Target. I thought wrong. Disappointing how little we utilize the markets that are actually worthwhile for our club and brand.
 

It goes beyond the kits to me.

Our profile is the media is shocking. We barely get a mention in the newspapers.

I just think there is an inertia at the club to change anything... very much a... well we are Everton. Umbro. History. Well.. there is a generation of people growing up and haven't a clue about history. Funny thing growing up - even when were winning titles, United were always in the papers, touted as the biggest club when, he theory, in the 80's, we had actually more League titles in the bag. Oh well... I would not say all is lost. Someone needs to grab the PR at the club by the scruff of the neck and push us.
 
It goes beyond the kits to me.

Our profile is the media is shocking. We barely get a mention in the newspapers.

We havent won a trophy in 24 years mate.

Why the hell would we be talk worthy?

With respect.

And yeah, the media fascination with United as a kid always baffled me, especially as we mostly dicked them in games, cup finals apart like.....
 
We havent won a trophy in 24 years mate.

Why the hell would we be talk worthy?

With respect.

And yeah, the media fascination with United as a kid always baffled me, especially as we mostly dicked them in games, cup finals apart like.....

Agree with all of that. But let's not have facts get in the way of boosting our profile.

When the season starts, have a look at just how little we get covered in the newspapers - it's really poor.
 
Agree with all of that. But let's not have facts get in the way of boosting our profile.

When the season starts, have a look at just how little we get covered in the newspapers - it's really poor.

I think we got a decent press when The Mosh rolled up, people sat up and took a bit of notice, but sadly it all went wrong so they lost interest, now we are that team that wasted all that money.

If you want people to notice you, you have to do something noteworthy.

We need to break into the top 4, we need to win a trophy, we need to become relevant.
 

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