Quality is brilliant, its what everyone wants provided they first work hard and wear the shirt with pride.
Arteta is a quality player. He fits the mould of working hard and knowing what it means. It is not mutually exclusive.
When you allow players who don't work hard, who don't care for the club and want to leave - start every game, it demoralises the other players, damages team spirit and worse still its very rarely successful. The game, before any amount of individual brilliance, is essentially a team game - and you only need one player not pulling his weight to bring the team down.
I think we saw that when Arsenal beat us 7-1.
But you are of a generation that idolises players rather than the club they play for. And consistently apologise for their shortcomings on the grounds that they are ambitious. If Johnny was really that ambitious he would be using football to force a transfer to a 'bigger' club, not his mouth in the media.