The biggest benefit of the multi club model is probably just the player trading, loans etc but there is also a potential pooling of expertise / scouting etc.
But in terms of markets, they do seem to have targeted big city clubs with potentially big markets in Paris / Berlin / Genoa / Seville with large existing or potential fanbases. The advantage of that I guess is that if you are a family of clubs you maybe look out more for those other clubs in that family, so there is a possibility to grow each clubs fanbases with fans of the other clubs.
Maybe not a huge deal but if you have fans of all those clubs making Everton their English club, stick the jersey in their club shops etc (and vice versa) it can only help each club grow a bit.
Personally, from a non-sentimental aspect.
I see Everton and there’s huge potential to be unlocked. History, Fanbase, English.
I see Genoa, Liege, Hertha and they’re huge catchments. Hertha get about 50,000 average a game, Genoa is a city which breaths football… we’ve all seen how mad Liege is.
There’s no doubt they’ll want to make money, that’s why they’re business men, and multimillionaires, but hopefully there’s substance and hopefully they know what they’re doing.
Personally, I liked the idea of MSP better but that’s a good portfolio 777 have there and I’d openly welcome being part of it.