I was lucky enough to talk to McClaren F1 team last year regarding a digital marketing campaign for my work. McClaren are really ahead of the game and innovative in their marketing. For example, they’re the first F1 team to establish a professional e-gaming team, to capitalise on the popularity of the F1 games. As expected all of the other teams are following suit. The e-gaming team basically gave them the ability to bring in a new set of sponsors on the tech side. Completely new revenue which works alongside their existing revenue.
I’d imagine MSP can hopefully bring that same level to Everton and help us expand and grow in unique ways.