Is anyone really listening to steve wigan and bourneblue after 14 years of this tripe? They've got a brass neck, I'll give them that. Barely 24 hours after Everton signed another shirt deal for the next five years that will give the club the square root of precisely sweet FA, and here they are talking about the need for billionaire benefactors or 'forget about it'.
Billionaire benefactors? I'd settle for a commercial department who can cut a deal that amounts to more than 'great publicity' and being 'Umbro's flagship club'. Cash might be nice next time, just a thought.
They're spot on that to win the league now requires a huge huge change in our fiances, PSG or City money basically.
You could argue that it's our fault for not taking full advantage of things in the 90s and letting the gap grow to the current situation and compare us with the way arsenal, man u and liverpool took advantage if the new money but it's a fair enough criticism.
But yeah to finish 4th and win fa cups, which would be a step forward, we just need a little bit more than we've currently got and the board's inability to provide the money that even second flight teams do to give us that is a little terrible.
Our sponsorship and other commercial deals are very low compared to our rivals, as is the money we make on match days (though I will always appreciate the way Lerner and Kenwright and other owners of that kind refuse to milk the fanbase by charging arsenal and qpr type ticket prices, it would drive what few working class scousers can still afford to get to games out of this club and no success is worth that).