NSNO - Now apply it to yourself, liberally three times a day, between meals and whenever you feel like moaning.
It's a GOT standard now for someone to come on, a Motto quoter and give it Nil Satis Nisi Optimum as if that win's the argument. I don't believe the motto implies we can forget about economic realities, the perils of new ownership, recessions, or the difficulty in selling a business model on a crumbling stadium with little room to expand.
Most of us want new owners (I do provided the new owner is given the kind of brutal scrutiny not normally afforded to people buying football clubs) , but people calling Moyes a ginger prick, jesus. What's the point of kopites if we're going to **** our own off?
If you look at anything with a strict NSNO you can be critical. Only the best? Honestly mate, Dixie Dean was sh!t. NSNO - he should've scored a hundred goals that season. When we last won the league, we should've won the quadruple. When we beat Bayern 3 - 1 it should've been 9-0.
How about we add the caveat (within reason) as opposed to la la land.