This is longer than I wanted to make it but didn't have time to make it shorter. Apologies.
Making a dent in the top 4 from external investment still won't bring European football given FFP rules kicking in. And that's where the financial pay-off and return is, not to mention the kudos for an owner. So I'm going to discount any idea of some Sheikh popping up to buy us. Think that if Kenwright is ready to make himself look an utter fool by admitting to letting a couple of chancers lead him on, then the interest genuinely isn't out there right now. Blackburn got sold on the cheap and are being run on the cheap. Our lovely neighbours got sold because their new owners worship FFP and picked them up at a very low price.
Honestly not sure why the finances have hit the headlines or upset people. This has been the case for a good two decades. The increasing debt, the inability to control the wage bill, the lack of revenue generation bar Premier League tv rights money etc has been going on for a good two decades or more now. What Kenwright's done is to max the credit card out to try and get European football. Few lads pointed it out way back when, but they were laughed away and European football and getting into the top six is quite a buzz compared to scraping and scrapping to avoid relegation.
If the Kirkby Inquiry is anything to go by, a new build stadium won't solve the problems. Even assuming a 47k average attendance, the board was only predicting £6m a year more being made over Goodison's 36kish average attendances. That £6m also includes £4.5m a year from stadium sponsorship and the ultra-low cost of £78m for a 50k new and purpose built stadium. That £6m extra a year would stop the club having to go cap in hand round the banks for new loans every year but not a lot else changes. It stabilises things at roughly where the club is at now. Still selling players, still a transfer budget measured in bits of fluff from the chairman's pocket, but once the 25 year bond is paid off in 2027, and the cost of the stadium 15 - 20 years after moving in, there may be a bit of cash left over in the pot then to go shopping for whatever £10m or so will get every summer by then.
New stadium isn't the answer going by the Kirkby figures. Whether the Kirkby figures given by the board are accurate (one way or the other) is something else entirely. That said, it may be part of the answer in the medium or long term. And it has to be medium or long term because right now Kenwright can't sell or mortgage off anything else get a loan for anything - let alone tens or hundreds of millions for either a new stadium or a refurb/redevelopment of Goodison.
One way to help out with the club's finances is for ticket prices to be raised. In fact, one of the worries anyone calling for new owners should have is that it is such an obvious part of any solution - like the Glazers did at Manchester United. Course the downside is that everyone's broke right now, and even in the best of times raising ticket prices isn't going to be popular. And that assumes that there is the excess demand is there to pick up higher priced tickets. Goodison isn't selling out - there may not be that demand making it self-defeating from the very start. Take your pick on what that might raise - maybe £2m if prices went up 10%? Only part of a solution here though in combination with others it might be something to consider.
Anther way to do it is to radically cut players wages. Back in 02, the club were on about getting the club down to a wages to turnover ratio of 50% as that was the only financially viable way forward they saw. Currently that would give a wage bill of around £38m or so - that would be around what Wigan pays though most newly promoted sides would be able to offer better wages. Still possible to stay up, of course, but a radical rethink of expectations would be needed. Would save around £18m a year if we went down to that level. More than ample to start paying down debt and player sales could be reinvested back into the squad. Course, finding those £18m a year savings in wages won't be popular and it would mean player sales but we can trust this manager to find cheaper but adequate replacements which won't weaken the squad to the point that a relegation battle follows.
One can also point to the commercial operations of the club and how limited they have been in generating money. Though it may be the case that money needs to be spent to see a return there - whether from on the pitch success leading to higher profile in the Backendofnowhere and the club getting better sponsorship deals and selling more shirts etc or whatever money making opportunities clubs use to cash in on supporters' loyalties.
Really, the point of this post (also hello) is to say that there aren't any easy answers after two decades or so of racking up the debt. The only options involve some hard choices which Kenwright and the board have been kicking down the road just as much as Carter did.
There's no doubt in my mind that Kenwright loves the club. I also think he tries his best to do right by the fans. But the club does need to take the bull by the horns now, and I can't see him doing it. As it stands, the club is selling to meet the demands of the bank, not the manager of the team. That alone will ultimately put us in a very precarious position. Would much rather the board were proactive on this than continue a charade which will take us to the same point in the end but cost us a hell of a lot more getting there - whether that be in loan charges or whether that be disgruntlement within the football side of things or whether that be good blues sniping at each other because of a disagreement over which is the best way forward from here.
Club needs unity and leadership from the top which is willing to take tough decisions and carry the supporters forward through some rough times with them. Sad thing is that I don't think we'll get that and people will just continue to stick their fingers in their ears and hope for some blue knight to ride to the rescue, just like last time when we ended up with Kenwright and co.