This is the first real test of the Friedkin era. They had to get in a new manager ahead of their desired timeline, but they'll have had a while to plan the playing squad revamp and work out how they are going to keep Branthwaite.
His stock is rising no matter his omission from the England squad. I see Didi Hamann in the Irish newspapers saying he's worth his "waite" in gold and that "Everton fans would understand if he joined Liverpool as Liverpool are one of the biggest clubs in the world."
Yes, Didi. We'll understand about as much as you did when "Trent" left for Madrid, the actual biggest club in the world.
So, pay Branthwaite what he is worth in the market, buy some undoubted quality at first realistic opportunity, and send out a statement that Everton does not sell to rivals.
Its no secret that Mourinho comes into a new club and focuses on the spine first.
If we were to do that and have an obvious bias towards English players around the same age/potential as
Branthwaite then the two clear attainable targets are Delap and Wharton.
In my opinion,
Branthwaite then looks at these two as equals and sees that perhaps they and Pickford all could be in England squads together + the squad is stepping up a notch, instantly.
A couple of big moves like this gets the English media watching -- those London journalists love to praise certain English players.
The club needs the media to love or hate the team -- they need to be a main story every day/week. Thats how marketing will drive the revenue streams.
I talk about the likes of Dibing and Rigg as the other route is to bring them in right before they explode in the premier league...
...remember, were not only paying for players with this summers signings.