I'm not necessarily saying what I think is going to happen. I'm trying to give a theoretical example of how much legally we would be able to get through without incurring the wrath of UEFA.
There is significant growth for room. Forget the 25 years without a trophy, you will judge worth based upon the brands across it's entire time. Tottenham haven't won the FA Cup or league in that time either but have a sponsorship fa beyond ours. We've also won the league 4 times since they last won it (more than they've ever won it in fact). These are all facts that would stand up well legally. The court system doesn't really work on the basis of juvenile songs from nonces who keep track of when their neighbours win trophies and sing songs about it.
I agree, the next sponsorship won't be at that level, but it could be legally.
Yes, I see where you're coming from. What is positive now is, we have someone with a very good business head at the board now, and not Kenwright, who i'm not actually beating here, but what connections does he have to strike out a good deal?
Levy and Spurs are an interesting side. They have London in their favour, and what they've done, and i've said it in other threads is, utilised European exposure to help push them to the next level and effectively nurture players into playing two games a week. If you remember back to 10 years ago, it was Villa, Spurs and ourselves who were all very similar. Villa couldn't maintain, went down, and had a troubled time. Spurs had a very solid business model, which led to them cracking the top 4, and earning a state of the art stadium, which is possibly one of the best in the world and we kind of just kept our heads above water.
People want what's hot. United are a MASSIVE name, but if you think they'll command the £75m a year like they do off Adidas next time round, with lack of exposure, you'll be in for a shock.
If we can consistently qualify for Europe, and use our links with Usmanov, i predict we can level where Spurs are, and if done correctly, push to the next level.
But I kind of think you made your own point there, in the the fact that Tottenham haven't won a trophy, yet there is huge demand. Not one business will have been nostalgic, they'd have been keen to secure the most exposure. We need to actually get a foothold, which is why European Football is essential.
I hope you're right. If we somehow fix it so we get £35m off Megafon, then i'll be buzzing. If i go to Moscow, and see André Gomes on an advertising board, then even better.
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