Its the clubs motto mate.
And for by definition of the meaning we have not been good enough for a very long time.
Arsenal - Victory Through Harmony
Elgin City - Thus We Reach the Stars
Rangers - Ready (!?)
Sunderland - In Pursuit of Excellence
Queens Park - To Play for the Sake of Playing
Stoke City - United Strength is Stronger
Spurs - To Dare is to do.
It means nothing. Queens Park's is the only one that is adhered to or makes sense.
And before someone else says "Its the clubs motto" I know it is! I am saying mottos mean nothing because they obviously don't. They look good on a badge or a T shirt.