The man has a presence about him I'll give him that but for what he's achieved so far and the wages being bandied about it's absolutely ridiculous.
We haven't even appointed a DoF yet either and depending on his responsibilities that should come first imo. Coaches come and go but the DoF is a long term appointment as he's the one with the long term plan for the playing side of the club as a whole. The appointment of Koeman would tell me that the impending DoF will be tasked with creating a defence first mentality through the academy/first team long term, and while that's a good idea in general, it's not going to get the crowd off its arse and imo in the modern PL era it's a mid table strategy unless you're buying the best attacking players in the world, which we can't attract or even afford.
The appointment of Koeman makes me think Moshiri has no plans for anything other than competing for a CL place in the short term and if we have a good season, maybe a shot at the title. I don't see sustained title pushes anytime soon. If we do well and are recognised as a real long term PL force well be able to attract WC players in the future to compliment our defensive approach. It all sounds very Mourinho, boring as sin but effective.