You have continually said 'we are everton. Only titles and cups will do'.
Now you are saying that minimum expectation is sixth/seventh.
Quite the climb down.
That's right. A cup should always be the aim each season, why not? On the title question: ULTIMATELY how can winning it again not be our objective, given our history?
Short/medium term I've stated my view:
this season 7th is acceptable. A decent enough start.
next season 7th is not acceptable. we have to improve on any such 7th place finish this season.
third season achieving 5th or a top 4 spot can only be seen as a finish that keeps Koeman in a job
That ^^^ is just about as clear (and fair and even handed) as I can be.