There's a good video about what we are doing to try and close the same gap. It's tough but for us it largely comes down to getting through this transitional period and into the new stadium. Match-day income really can make a large difference, as well as the sponsorship deals that come with it all. Much of this video is relevant for Everton as well I would imagine as you will need to find a way to do something similar.
That was superb.








