I'm not sure what we expect, or what we want half the time, and it makes me think like we don't deserve anything!!
are we seriously expecting 11 players who will die for Everton? We just want committed, professional hard working players who give their best while they are here. Not all of them are going to get tattoos, and name their sons Dixie and Howard. They're not gonna buy a property in Walton and build a free school or come back as season ticket holders?!
The standards we can follow for quality are obviously the great 1984-87 team. THe standard for modern Premier League realism is the Moyes team which had Cahill, Arteta, Howard and that back 4. Top quality players who were not the best, not that consistent, but gave their all and as a unit did really really well.
So with Richarlison, if you have a young, inexperienced player who is NOT NEYMAR, MBAPPE or RONALDO?!!!...then what more do you want? Even Man City & LFC lose players to Bayern, Barcelona and Madrid, so we obviously have to have a 5 year period, until we are a regular CL team, in which we buy young, buy cheap, sell high and develop a new team every 2-3 years. Obviously that's why Brands is here, we should be following a RB Leipzig, Ajax, Dortmund style model, but we don't seem to be, but until then, I'm quite happy with Richarlison!! Obviously he wants to play for someone better and bigger than us, and maybe he's not Ballon D'or, but he's going to be that next Elite level! So our aim should always be, when we get Lukaku, Richarlison type players is to keep getting EL and CL football each year, and then one year it will click and we'll retain the players for a bit longer.
Ancelotti is a short-term / long-term hybrid solution, which is why we are buying Godfrey, Brandthwaite, Niels + James, Allan and Doucoure...I think we're gonna be fine!! My only complaint is that Brands does not communicate his aims or plan to us enough.
EDIT, started defending Richarlison, moved to club policy and maybe this is better under the Brands thread.