I support your three point plan to return Everton to 'big club' status, but I don't know how it could be brought about - surely there would have to be voluntary resignations - and even then there would need to be a substantial injection of
money. Not easy,I don't think.
Yes, they'd have to be voluntary resignations and devaluations.
I don't think we'd need that much money. Just to pay 3 top people and any extra staff they might need. The total outlay when totting up everyone's salaries of the new people over say 3 years would equal one Bily, probably. So well worth it.
First job for the Chief Exec: find a way to reduce the supposed value of the club from 125m to around 80m. From there only accept potential buyers that can offer a Levy-type plan (support stadium, corporate & marketing development with clever financing).
I'm sure Goodison can be developed, most old stadiums of the world have been developed to fit more capacity or improve views. It would mean closing it for 2 or 3 years, sharing with Anfield during that time...but it would be worth it. We should keep the prices as close to as is as possible, but with an extra 10k seats, including corporate boxes, and no more obstructed views, that should work itself out after a few active years. We've just not had clever people looking into this (Kirkby project was a disaster, how did they not foresee that being declined?).
All this would be behind-the-scenes. The actual football on the pitch we will do what we normally do, try to at least remain best-of-the-rest while going for a European place and cup run.
By the time the corporate strategy is paying off, we should find ourselves in a better position to offer higher wage bills and bigger transfer fees.
Basically, the problem we've had is that our focus of the last 10 years has been:
- our Chairman, manager and captain repeatedly telling the fans and media that we're over-achieving...this is then interpreted as "small-time", and is reflected in the calibre of investors, managers and players we are able to attract.
For the next 10 years, our focus should be:
- our Chairman, manager and captain repeatedly telling the fans and media that we're under-achieving...that we're aiming to rejoin the table of elite clubs at the top, and that this is obvious because of the new corporate strategies. This will eventually be interpreted as "big-time", and will be reflected in the calibre of investors, managers and players we're able to attract.
Perception of status counts for a lot. So our focus should be on not just changing it for real, but making sure everybody knows we're changing it for real.