Foot Long Hot Dog
Player Valuation: A packet of pork scratchings
First job for the Chief Exec: find a way to reduce the supposed value of the club from 125m to around 80m.
It's not the CEO's job to set the equity value.
CEO: "Bill can you reduce the sale price by £45M please"
Bill: "No"
End of conversation
What are you expecting this 'magic man' CEO to do in that regard?
As for your 'perception of status' ultimately that's just wind & piss until it's combined with some tangible actions that back up the diatribe. Those actions will invariably involve shed loads of cash, & until someone sits in the boardroom who's both willing & capable of providing it, nothing much will change. The revenue improvements that could possibly be driven without massive cash injections, are nothing much more than 'window dressing' in the grand scheme of things.








