Everton need to invest the money obviously in a new stadium and also in creating links with other clubs and developing our youth setup. If they could possibly offset ticket prices somehow that would be great for us fans. If we are to get back to the top without a Sugar Daddy, we need to diversify ourselves from other clubs in and around the 6-12 bracket within the PL. Creating links to other clubs and having an excellent youth setup is the only way to go in my eyes, rather than throwing millions at sub standard players and greedy agents looking to get their fill from the new deal.