Then surely regular fans need to be charged a lot more than they currently are (among the lowest ticket prices in the league), which the club have said they're not going to do, or we need to sell a bloody lot more pie and ale to each fan on match days, or we need to magic a bloody lot of prawn sandwich folk out of the air.
If we're wildly optimistic and say that after BMD we'll be earning similar match day revenue to Man City, this would see us go from £16 million per year to around £55 million per year. Or in other words, it would allow us to buy an extra Gylfi. While that's by no means a kick in the teeth, is it going to revolutionize our standing?
If we look at Spurs as another comparison. In their last season at White Hart Lane, they earned £45 million in gate receipts. This rose to £71 million while playing at Wembley, where they averaged some 65,000 fans per game. It's a tidy increase, but only enough to buy an extra Andre Gomes per year. It's likely that their new stadium will generate in excess of £100 million per year, which gives you an idea of what BMD has to produce in order for us just to stand still. Do we seriously think it will see us go from £16 million per year to over £100 million from a shade over 10,000 extra seats?