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Only the Danes could come up with this






Denmarkis pioneering a legislative move that could reshape digital rightsacross Europe.



The Danish government has proposed a landmark copyright law that would recognize an individual's physical appearance, voice, and body as their personal intellectual property.


This proposal aims to combat the surge of deepfake content — synthetic media created using artificial intelligence that can imitate a person’s likeness in video, audio, or imagery without consent.


This law, if passed, would empower individuals to have legal ownership of their own identity traits in the digital realm. That means any unauthorized use of a person's face, voice, or body — for instance, in AI-generated deepfake videos — could be legally challenged. People would be able to request takedowns, deny permission, or seek compensation for misuse of their digital likeness.


The move comes in response to the rapidly increasing threat posed by deepfakes, which are being used in online scams, misinformation campaigns, and even political manipulation.


Danish Culture Minister Jakob Engel-Schmidt emphasized that the law seeks to affirm the fundamental human right to one's own identity in an age where AI can easily manipulate it.


If enacted, this legislation would mark the first of its kind in Europe, potentially setting a global benchmark for AI ethics and digital human rights.


The proposal has already received significant cross-party political support and is expected to enter formal consultation by the end of the year.


This law could significantly influence how nations worldwide consider identity protection in the context of AI and synthetic media, reinforcing that personal identity is not only moral and emotional property — but legal as well.
 


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