New Everton Stadium

[TheKr0w]

Sounds naff but who cares really? Extra cash at the end of the day. I'd reckon around £5.5m a year. They said one of the biggest in Europe but didn't say biggest in the UK so with Arsenal's at ~£5.9m I reckon just under that.

Fans will still call it Bramley Moore anyway or the HD. Look at Wrexham, nobody's calling it the Stok, still the racecourse.

 

[matty1878]

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i don’t see us!

 

[BigBeto1]

They’re global with offices all over the world. Not like it’s James Murray Solicitors on Stanley Road.

At least James Murray doesn’t have the word dick in it !

 

[Paul E]

Not being funny but what is an acceptable company name? Most companies are horrible scotes, so you're effectively saying you'd happily pull your pants down for a "big name".

Reach is important with sponsors. Particularly when it is mentioned on every TV channel of a match day.

Emirates
Etihad
American Express
Gtech

Even the worst one (before ours) - King Power. They have a turnover of £750m and push the Leicester name in Thailand.

 

[buskwhi2]

Who cares if they pay up? God we’ll moan about anything

Erm because they don’t actually turn over anything like we hoped the company getting naming rights to our incredible new stadium were going to

 

[bluesb1970]

Sounds naff but who cares really? Extra cash at the end of the day. I'd reckon around £5.5m a year. They said one of the biggest in Europe but didn't say biggest in the UK so with Arsenal's at ~£5.9m I reckon just under that.

Fans will still call it Bramley Moore anyway or the HD. Look at Wrexham, nobody's calling it the Stok, still the racecourse.

10 a year is being reported isn’t it?

 

[Vaughan]

That’s pretty underwhelming.

They’re a decent regional law firm, do mid-level corporate work. But a long way of the magic circle. Not bad, but there’s no way I can see them giving us the funding we were hoping for.

You would have hoped for a brand with genuine global reach, and massive revenues. A local law firm (albeit a decent one) doesn’t really tick that box.

Hard not to feel a bit underwhelmed with this.

if they were called Max Power it would be sound but Hill Dickinson? come on. this is a joke

we can’t have a ground with a name for a penis in its title

its tragic

 

[EFC_FRANCIS]

'Can be' 'up to' hmmmmmmm

 

[brieverton]

Surprised at this. Didn't think a legal firm would be at all in the running for stadium naming rights. I don't see the appeal to a company in that sector but it isn't my money.

It doesn't trip off the tongue.

Ultimately though it's confirmation of another revenue stream and that's what this was all about.

 

[trueblue84]

Reach is important with sponsors. Particularly when it is mentioned on every TV channel of a match day.

Emirates
Etihad
American Express
Gtech

Even the worst one (before ours) - King Power. They have a turnover of £750m and push the Leicester name in Thailand.

Other than irnwin Mitchell, I don't think there's a bigger UK law firm.

 

[Toffe3m4n]

A naming rights deal worth 'around £10m' would put it in the top 5 in the world and higher than Arsenal have with Emirates by a few mil. I just really don't see it...

 

[preposterousvelios]

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If it is 10m a year then you have to say looking at this that they've done well tbh. Even if the name is rubbish.

 

[buskwhi2]

That’s pretty underwhelming.

They’re a decent regional law firm, do mid-level corporate work. But a long way of the magic circle. Not bad, but there’s no way I can see them giving us the funding we were hoping for.

You would have hoped for a brand with genuine global reach, and massive revenues. A local law firm (albeit a decent one) doesn’t really tick that box.

Hard not to feel a bit underwhelmed with this.

Multiple offices in London in addition to Monaco and Singapore

 

[GoldenToffee]

One thing is guaranteed, Liverpool will be getting more for their sleeve sponsor than we will get for this naming rights for the kin stadium.

 

[ForeverEverton]

A business founded in Liverpool in the 1800s, still has its HQ in Liverpool, solid move. Get them on the shirt instead of Stake.

Whoever wanted to be called the Qatar Airways stadium is a proper helmet to be unhappy over this

ME!!! Probably could have extracted another £100m from a Middle Eastern company like that...

Everton being Everton sell out again, proper out of the BK playbook this.... but they are local...

F being local, IF this club is ambitious we need to attract better sponsors than that... My guess is TFG are letting it run themselves while they focus solely on Roma as most predicted.

Shame because even I thought TFG might take us places but now I can see we are signing all the old guard up, signing Harrison permanently. Conference League at best for a decade or more.