I won't give any judgment to how high the increases are, if STH feel they are, then perhaps they are. It's a personal choice/judgment.Maybe they just want to maximise the cash inflow at every opportunity to push the club where we want it to be.
Ive not seen any evidence of them milking the club like the Glazer's.
If that happens I'm sure there'd be a serious backlash.
And just to be clear i think the price hike is over the top in the current climate.
But with SCR being based on Total Revenue, every pound that goes to that is important.